More healthcare solutions from U.S enterprises for Vietnam
On the U.S-ASEAN Business Council (US-ABC)’s working visit led by Alexander Felman - the president of US-ABC, one of the issues emphasized by the U.S business delegation is strengthening cooperation in the healthcare sector. Accordingly, the implementation of the memorandum between the Vietnam Ministry of Health and multinational pharmaceutical companies has reaffirmed the efforts of these companies in providing healthcare services for Vietnamese.
Patients’ benefits are considered as the key strategic business
Would it be possible for a pharmaceutical company to help change the world? In the latest list of the top companies helping “Change The World” published by Fortune, GSK has proved its ability by having been honored to be ranked #1. This result reflects the recognition for GSK’s bold contributions in modernizing their business model and putting the patients’ interests at the center of each decision.
Particularly, from January 2015, Vietnam and the U.S have been the first two nations that GSK has applied their new operation model. The way to reward the pharmaceutical representative team has been changed to be solely based on their contribution of knowledge and expertise. GSK has also modernized the interaction with medical professionals and stopped paying medical personnel for their presenting services to eliminate the concerns about conflicts of interest. The company instead has enhanced multimedia communication solutions, connecting specialists and medical staff by using webinars and helping doctors be well informed of the information of new drugs and treatment.
Along with adopting a new business model in Vietnam, GSK has also offered a greater number of opportunities for local people to have access to vaccines programs and essential medicines, especially in remote areas. Furthermore, enhancing local people’s health comes from not only the accessibility to medicines but also the quality of healthcare professionals. Hence, GSK Vietnam has prioritized supporting medical education activities and updating the information for medical staff across different regions via the modern online system built currently.
A desire to create a more healthy life
In the past, enterprises and non-government organizations operated separately. However, a community would never develop sustainably if each organization worked on its own. A sustainable development comes from cooperating and sharing expertise and resources between each side. GSK has also been pursuing this concept while developing their partnership with Save the Children organization worldwide in general and in Vietnam in particular, aiming to develop a friendly medicine for children and educating medical staff all over the world. In Vietnam, GSK and Save the Children has given a Healthcare Innovation Award worth US$400,000 to PATH Vietnam to implement and develop a digital application in better vaccines management in provincial and remote regional areas. Followed by this is another project focusing on remote areas, enhancing maternal and children healthcare in Yen Bai and educating local medical staff.
James Strenner, Head of GSK Representative Office in Vietnam shared, “The most important asset of a country is human resources. Healthcare investment would create a sound foundation. If a child’s disease is treated promptly, he will have the opportunity to live healthily and learn, making a significant contribution to the development of a country in the future. Thus, we not only provide medicines but also have a desire to give innovative healthcare support to Vietnamese citizens. We would also like to offer a hand in keeping the medical professionals be well informed to new knowledge of digital platforms”.
Having been motivated by a desire to create a more healthy life in emerging markets, such as Vietnam, GSK has been unceasingly providing viable solutions. With Vietnamese government support, the memorandum between the Vietnam Ministry of Health and US - ABC of which GSK is a member is a critical foundation for GSK to propose more effective solutions for the healthcare sector in depth. “This memorandum allows the companies to collaborate with Ministry of Health to put our efforts in solving a number of issues such as easing patient overload in hospitals, providing medicines and healthcare service, and promoting the implementation of science and technology in education support. The development in this technology era has enabled us to interact with medical staff in remote areas. We will improve the quality of healthcare services and enhance the ability of medical staff in different hospital levels to a certain extent”, Shane Pang, GSK’s External Affairs Director in South East Asia said.
Code: VN/OTH/0025/16 CCNB: 29/09/2016